I like that answer! It almost seems as if the distance between people has made this community idea more of a priority for both businesses and consumers, ironically.

I think the last year has produced much quicker adoption of new tech and the online ecosystem in general... which also has a net effect of dropping the average capabilities of online consumers, so onboarding could be seen as a more necessary component of marketing plans. Simple is better?

Just thinking out loud though... I love putting noggins together and hearing different perspectives, as these topics will only get more important going forward. Thanks for the quick response! :)