That's a really good question....

For me, the same has played true for years and even more so since the pandemic.

People hate to be 'sold' on something, but they love to buy...When they feel like they are a part of something and valued.

So for me, it's all about community. The key to strong market initiatives is help people see how they are a part of a brand, a community, a company.

One of the biggest reasons we work so hard within our community, is to bring that sense and feeling of value to everyone. We genuinely WANT people here and think when companies put people, before profits, great things can happen.