Actionable Analytics shows all the necessary information about a user’s visit, particularly their visit activity and path to the website. The initial production of Actionable Analytics happens when an attached code on a client’s website receives hits from user visits.
Aside from the client’s websites, hits can also come from the user’s web browser sending vital information to the server. These hits enter processing phase based on client configuration and yield analytic metrics. These metrics become actionable when sent as ready-to-use information for the clients.
In providing a better understanding of a website’s online presence, Actionable Analytics helps further website improvements that will boost effectiveness in attracting more users.
Here are the best tools in collecting Actionable Analytics:
Google Analytics
Aside from protecting websites from data corruption, Google Analytics enables evaluation of marketing efforts. This software provides performance assessments and business growth insights.
Google Analytics possesses special features in producing Actionable Analytics: it can categorize users’ locations, operating systems, traffic sources and number of visits to the website. Its e-commerce tracking feature segregates location information in determining the website’s market; multi-channel funnels indicate marketing efforts that widely affected website popularity, and real-time analytics sees current visitors and present visit activity.
KISSmetrics
KISSmetrics has several features that can help monitor and improve website conversions:
KISSmetrics’ funnel analysis provides information on website activities that gain conversions. For a more suitable analytic package for a website, KISSmetrics gives tracking filter for host-specified custom events.
It can also provide individual visitor’s website activity through the user-level data. The step-by-step analysis can also evaluate the conversion funnel. This necessary feature identifies weak spots in the website and helps localize future website optimization procedures. It also enables real-time conversion objectives management.
CrazyEgg
CrazyEgg software monitors user scanning behaviour on client’s websites. In conjunction with user locations, click volume and scrolling activities provides insight on the variety of user interests and their corresponding regions.
CrazyEgg provide heat maps showing website visitor’s interest information. Installed with scrollmaps, CrazyEgg can show the visitor’s downscroll extent. This feature helps determine the information most visitors explore. An overlay report reveals website click count and specific page aspect that received most click counts.
UserFly
Userfly records visitors’ session in the website. This feature gives realistic website accessibility information that identifies good and bad website aspects. It also identifies key areas that need user experience improvements.
Userfly enables live recording and screencasting of user visit on the website. With this slick feature, website owners get real-time information on visitor’s interest. Userfly also identifies user paths along with click patterns. This feature pinpoints user navigation in completing transactions.
Survey Monkey
SurveyMonkey is an online surveying platform that gets customer feedback from online audiences and email subscribers. An outstanding SurveyMonkey feature is its easy-to-compose surveys. These surveys allow easy deployment to the user base necessary for quick information collection.
A variety of the survey is the branched surveys. This specific type of survey allows an alternate series of questions depending on previous user responses. With an array of sharing options, owners can collect information from a variety of audiences.