The only thing I knew about Santa Cruz, before visiting it, was that a skateboarding company that I love started there. Santa Cruz a pretty small city of around 64,000 people.
While hanging there 
The principal industries of Santa Cruz are agriculture, tourism, education (UC Santa Cruz) and high technology. Santa Cruz is a center of the organic agriculture movement, and many specialty products as well as housing the headquarters of California Certified Organic Farmers.
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