Following the example of 
So I'm pleased to present the official video for Tenacity [Future Never Cut].
It's a collaboration from 2021 with the electronic music producer Primaudia Record who I met through EMA (Electronic Music Alliance.) They are a community of producers and it was where I met 
Tenacity is a track that's been on quite a journey - the main theme starting out as part of my (never released) album length project which was the result of my initial explorations with modular synthesis.
Later, my modular music stems were picked up and sculpted into this track by Primaudia, with his hard hitting drums and production techniques adding a huge amount of energy and resulting in something in a genre we are still struggling to define!
Both Tenacity [Original Version] and Tenacity [Future Never Cut] were released on Electronic Alliance Records, EMA's in house label.
Primaudia specialises in dark, neo-apocalyptic instrumentals with heavy emphasis on distortion and bass.
His tracks are influenced by several genres including, industrial rock, UK hardcore, synthwave, thrash metal, progressive house and techno.
The ominous animated mask in the video is actually Primaudia's online avatar - it's an image based on his paintballing mask!
There is a special edition Bandcamp release over on Primaudia's Bandcamp - including both this version and the original PLUS bonus concept artwork PLUS a Live modular version performed by myself: https://primaudiarecord.bandcamp.com/album/tenacity-future-never-cut
You can also listen to this version on the major streaming sites via https://ffm.to/futurenevercut
And now I've posted this - I'm off to give a little nudge to Primaudia and some more of those electronic music alliance members about joining Hive - lets spread the word!
▶️ 3Speak
