India is a country where many great legends were born who were famous throughout the world because of their works, high skill. But however having these sharp minds also, our country is still considered as a developing nation because of the lack of some solid support and ways to work in right angle. Indian youths are very talented, full of skills having numerous innovative ideas. This Startup India scheme is a great help to them to showcase their innovative ideas in right direction.
The Startup India campaign completes a year on 16th January 2017. This campaign is started by Modi government, aiming to encourage the spirit of entrepreneurship in the country. After the lunch of this campaign now Govt. can able to notice the revolution in the world of entrepreneurship among the youths. Now the Indian youths are branded as job creators, not job seekers which itself a tremendous achievement.
This initiative is a great decision taken by government has been planned to bring a huge positive changes according to the need of development in the country. Through this initiative, the ultimate talents of our country can show their innovative business ideas all across the world.
What has been the Action Plan ?
Behind the lunch Startup India Hub plan, the motive was to provide a suitable platform to young entrepreneurs. It has been set in such a way that, startups can resolve their queries easily and can get sufficient handholding supports.
So some of the key points are mentioned below which defines the beauty of this plan :
v Now entrepreneurs can seek particular clarifications pertaining to Certificate of Recognition as a “Startup”
v This Startup certification is eligible to avail tax benefits.
v For information on funding purpose, one can get in touch with Hub on its Toll free number.
v Another important announcement from Govt. is startup profits are not taxable for first three years, which influences many people to start something on their own.
v Now these entrepreneurs can give more focus on their business rather than worrying about tax.
v Modi Govt. has cut the patent fees by 80% for startups only to support and protect intellectual property rights of emerging entrepreneurs.
v Online platforms like Startup India portal, mobile app have been lunched for providing updates, information, eligibility certificates to various startups and other stakeholders.
v To support innovation driven Startups, a “Fund of Funds”(FFS) managed by SIDBI has been established. This fund will make its investment in SEBI registered alternative investment funds and in return it will invest in Indian Startups.
v In future, it is planned that top 50 companies will be approached to contribute through their corporate social responsibility (CSR) towards strengthening the incubation facilities in the country.
As per the records obtained from Govt. database, till now 1368 applications have been received in the startup India portal as new entries. Out of them 502 applications have been recognized and given Startup Certificate by Department of Industrial Policy and Promotion (DIPP)
Opportunity for Indian entrepreneurs on the global map
Tackling the problem of converting India from an outsourcing hub into an innovation destination has proved the effective entrepreneurship of PM Modi.
Currently, research says that India has around 19000 startups, which makes it the 3rd largest startup ecosystem in the world. A warmed funding ecosystem, great handholding from academicians and the ultimate brilliance that Indian entrepreneurs have displayed, is really appreciable. The potential of our startup ecosystem have unleashed by these factors. For which, now India is 3rd largest startup ecosystem in the world which makes it a hotspot for foreign capital inflows as well.
Along with Startup India, Standup India initiative is also featured for promoting entrepreneurship among SCs/STs, and women communities. This version was named the Deen Dayal Upadhyay Swaniyojan Yojana for the rural India.
Digital Technology for Startup India
According to a research report from NASSCOM, now customer expectations has gone from efficiency to innovation and transformation, which highlights industry transition over the years to become the one point choice for global enterprises. And India has shown a significant improvement like its role has evolved from a talent led provider to a transformative as well as innovative partner.
The impact of Indian startup industry has been universal across various customer segments, geographies in producing innovation and transformation. Now the customers from worldwide are increasingly outsourcing business operations to India. The digital technology is the only reason behind these emerging startups establishing India as a hub for innovation.
Use of Digital Marketing in Startups
The most exciting experience is starting your own business. Some big questions come to our mind like, how will my startup get clients, how it will compete with other startups, how I will drive my business, how to be successful, etc.
Now just think that I have a solution of a problem, but the person which is having the problem doesn’t know me. Then how I will get that customer and can sell my product. Well it definitely needs marketing of my product. Then in case of startups, they solve problems for their users, but connecting them to the right users is the job of a Digital Marketer. For this reason, startups need digital marketing.
Now one can say why to use digital marketing, instead of traditional marketing. Well the answer is you need to spend very large amount of money in traditional marketing in comparison to digital marketing. You can reach to your target audience with less wastage.
As a startup, digital marketing can help it building awareness and positioning your company in a top level. It will bring more traffic to your company website, thus making it a brand. This also results in bringing more leads and happening more conversions.
Conclusion
After so many years, this initiative has been taken by Govt. to lead India in right direction. The main motive of this campaign is youths of the country are involved , and they feel motivated to start their startups. As they have fresh mind, very much needed strength, innovative brains, required skill and energy, they only can drive this campaign. They are the better target for this campaign.
There is a commitment made by Modi government that India will be a developed country by 2022, which results this campaign. Through this every Indians will get the availability of house, electricity, job and other basic needs.
