The potential of threadcasts were there from the beginning. It is sad that few see the potential. Hopefully, by the end of this article, we are going to see the value which they can bring to LEO.
Before getting to that, we have to re-iterate the Leo Formula:
## Pages Views = Ad Revenue = LEO Purchased
Therefore, as always, it is in our best interest to get the page views as high as possible.
This all stems from activity.
We had our inaugural Super Bowl threadcast. It was a record setting day.
This also exemplified the potential that exists with this as part of the ecosystem.
Here is a screenshot of what it looks like.
We have a thread that basically had 1732 comments. Equally as important is the fact it generated 874 page views. This was from one threadcast and not counting the page views on comments inside.
To my knowledge, we never had something that reached this level of engagement on Threads. It is the largest center of engagement we had relating to one event.
Here is where we see the potential.
One thing we have to mention is the number of people. We are dealing with 15 or 20 people total who were involved. Many left a few comments and that is it. There was probably about 10 individual who contributed heavily.
Nevertheless, some people saw the potential. We had a rather boring game for 3 quarters, which was reflected in the comments. However, as the game got livelier, the engagement picked up.
While this was a record, it is really a small achievement. In fact, the numbers are rather small.
Part of my fascination with threadcasts stemmed from the fact I know what the potential is. This is something I witnessed years ago.
Here is a headline from a blog of a baseball team.
Similar to a threadcast, this blog puts up a post where the readers can engage during the game. If you notice the date, it is in August, meaning this is just a regular season game. We are not dealing with the playoffs or a chase for the title. This is one game of 162 of similar nature they would play.
From the same article we scroll down to the comment section. Some of you might recognize this a Disqus, which is a popular comment section that many Wordpress blogs user.
What is most important is the comments.
We have over 3,200 comments for a regular season baseball game for the NY Mets. This game is nothing compared to the Super Bowl and yet look at the activity it got.
For that reason, I am setting a goal for the Super Bowl, in 2025, to do 15K comments. That is slightly less than a 10x from what we saw in this one.
Again, if a nothing MLB game in August can get 3200, the Super Bowl can get 15K especially since that tends be extended throughout the day.
Before we get there, it is imperative that we start conversations and interaction using threadcasts. Here is one that was started about a 10 days ago regarding music. Each day, the threadcast is put up and engagement takes place surrounding music.
Here is what the numbers look like from today's "room".
Just shy of 500 comments and almost 300 page views.
What can we take away from this?
To start, the person posting the room is going to get some evergreen content rewards for the exceeding of 200 page views. Secondly, if there is something that people want to engage about, the numbers can get up there.
Now imagine if there were 10 rooms of this nature a day.
The point being is we are seeing a pathway to a lot more activity. This will stimulate more page views which results in more LEO being purchased off the open market.
As we can see from Simpleanalytics, this is a nice addition to what we are presently doing.
A threadcast with 3,200 hundred comments would likely have 2200-2500 page views. This would be a nice addition to what we are already doing.
Again, the net result is more LEO purchased.
Thus we see incremental growth in value captured and spread to all across the platform. Anyone holding LEO is going to benefit.
It is why getting people accustomed to using threadcasts is so important. This is all part of being an owner.
