Word is starting to spread. If we remain consistent in our activities, focusing our attention on building and expanding, things will work out.
After all, they cannot ignore us forever. Hive has a lot of cool things under development that are going to be well received in due time. When someone shows up, having a broad cross-section of offerings is important.
As this takes place, others are going to notice. While it might be more akin to a drip out of a faucet instead of a dam breaking, steady growth has its benefits. This provides everyone the time to adjust and implement what is needed. Scaling is a major issue in the industry and, thus far, except for a weekend due to Splinterlands growth, we have not see any problem with that.
Nevertheless, it is always good to be able to stage up.
The name Ivan on Tech is one of the most recognizable to those who are in cryptocurrency for any length of time. He is one of the leading blockchain/cryptocurrency influencers on YouTube. His channel has near 500K subscribers.
We often wonder why the bigger names who are promoting cryptocurrency always overlook Hive. They talk about every new project out there yet seem to omit Hive from the discussion. This get even more ironic considering they are often talking about what needs to be done, something that Hive usually already accomplished.
Nevertheless, this ecosystem still does a good bit of flying under the radar. Most do not pay it much attention even if they are aware of it. After all, the community's fight with the "now-departed-from-crypto" Justin Sun was headline crypto news. Now, 20 months later, we are buried in the cycle.
That said, Ivan on Tech was able to put together a write up about Hive that covers it in a fairly detailed manner. In reading the article, you would think he is a long-time Hive user. Whoever provided the information did an excellent job.
Here is an example of some of what is contained in there.
Hive aims to create a robust, enterprise-grade blockchain solution that lowers operational costs and constantly strives to improve. Also, the project commits to developing an extensive suite of libraries, community resources, and development tools to make integrating blockchain infrastructures frictionless.
Nothing that was written should be new to any ardent Hive user. The article does give a good summary of what different components of the ecosystem are. It is interesting that 3Speak was not mentioned yet the Proof-of-Brain tribe was. Perhaps Ivan on Tech does not want to face having to get in congruence with his activity on Web 2.0 while ignoring this new application. Either way, we are happy to have the coverage and be tied to his name even if it is in a blog post.
This is how the article summarized Hive:
The Hive blockchain aims to promote mass adoption of cryptocurrencies and blockchain technology by incentivizing engagement with various decentralized applications (dApps) throughout the Hive network. Furthermore, the platform provides a broad range of tools and services for developers, content creators, and enterprises for creating exciting dApps and decentralized social media platforms.
Also, with zero gas fees and super-fast transaction confirmation times, the Hive blockchain is highly-scalable, with a low entry barrier. Moreover, the Hive network is home to over 126 projects, including many exciting decentralized social media platforms, crypto gaming platforms, and NFT projects. These applications are helping to create decentralized communities by rewarding users for participating in discussions and creating valuable content.
You can read the full article here.
This is one of those pieces that is timeless. Looking through the article, there is nothing that really is time based. What is meant by this is that it is general enough to be distributed even a year or two from now.
Since Ivan on Tech is such a big name in the industry, it is helpful to use that to promote the entire ecosystem. For this reason, this is something that could be very valuable in our efforts down the road.
It also is a terrific primer for people who are not familiar with Hive. How often have we been asked "what is Hive?". Here is an article that can be forwarded to the person which does a good job explaining it. After reading this, someone should have a decent snapshot of what is taking place.
Anything that is complimentary to our quest going forward should be utilized. Leveraging mentions by big names is always helpful. Influencers have the ability to get their followers to take action. That is what makes them influencers.
Is this necessarily the magic bullet that Hive was seeking? Not at all. It is, however, another pieces that is in the arsenal. This could be sent all over Facebook, Twitter, TikTok, and NoiseCash. At the same time, we can email it to people who are looking at being targeted by centralized social media.
This is one of those ideas which can be followed up by the proverbial "call to actin". Why not email this to 3 non-Hive blogs that you follow? They usually have a "Contact Us" page, even though it isnt public, will allow the information to be passed on.
Sometimes the idea of guerilla marketing is a worthwhile approach. We never know when a pocket will be tapped into where someone joins Hive with a large following.
These are some easy steps to take that can benefit everyone involved. We soon will have most of the social media tools that will enable us to provide a nice bundle of options for content creators. An article like this could go a long way, if distributed widely, in priming people for what Hive is offering.
Let us utilize it to our advantage. How often has we seen something promoted with the "As Seen on TV" logo with a clip of the television appearance? All of this is basic marketing. A piece this what Ivan on Tech wrote has its value enhanced it time it is passed out. Plus maybe, over time, he notices that article getting a lot of traffic and decides to do a follow up.
Again, we just need to keep focusing upon open the spigot a little more each time.
For now, it is great to see Ivan on Tech write up an article that casts Hive in a positive light.
If you found this article informative, please give an upvote and rehive.
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