How much attention do you pay to your brand on Hive? Is this something that is important to you?
There are a lot of way to look at Hive. At this point, I do not believe most take it seriously. The term Web 3.0 has been beaten to a pulp, to the point where it lost its impact. Many today, roll their eyes when they hear it.
That does not mean that things are not happening. In fact, if you focus upon the developers, those who are actually building, Web3 is alive and well. Personally I see Hive as a foundation in the shift that will be taking place.
As we keep driving home, a big part of Web 3 is the combining of social media with finance. This means we have a reason to take this a lot more serious than people do.
Here we see the context where reputation is important. Another way of phrasing this is brand. When one enters the world of business, brand. Companies spend untold amounts of time and money contouring this. Of course, we recently saw how this can change quickly.
The point being is a brand is always being cultivated. What is in question is whether it is intentional or not. This holds true on Hive.
This is a basic concept that most should ask themselves.
Hive has monetization woven throughout the ecosystem. This offers tremendous opportunity. Even if one ignores the question above, it is being answered. People are formulating their viewpoints based upon one's actions.
Many feel this is a bit over-the-top. After all, social media is fun, a way to interact, and a useful tool. That was true in the past for the users. It was not the case for the likes of Mark Zuckerberg. To him, it was big business.
I think most would acknowledge the tokenization of the ecosystem takes things to a different level. After all, do most people care much about downvotes on YouTube? Yet, on Hive, it is a large topic of discussion.
Hence, how we are viewed on Hive is vital. At the same time, if we see this place explode, it is going to carry even more importance. Those who are viewed negatively are going to have difficulty. It is no different than a business that has a poor brand in the marketplace. When the public has a less than stellar perception of something, it tends to struggle. Think of the fall of Sears in the United States and how that company is on the brink of going under.
Is Hive social media? Absolutely. It also feeds into the financial arena, something that has enormous impact upon one's life.
We are seeing the world of media shifting. This is something we covered after the Tucker Carlson situation. This was reaffirmed with Shannon Sharpe leaving his show on Fox Sports. Both of these individual are large personalities in their field. They also have option other than simply signing with another major broadcasting network.
The media world is being decentralized. Cable news is seeing rather poor numbers, showing how attention is being placed elsewhere. Elon Musk is seeking to push Twitter into the equation, hosting Spaces that normally would have been on mainstream channels.
Web 3.0 is only going to enhance this. The Internet provides the ability for anyone to be a "media personality". At the same time, technology is giving people to the tools to create rather professional productions. The barrier to entry along with the financial commitment is much lower than a few decades ago.
We now see the ability to tokenize this entire process. Consider the opportunities for those who are building their brand along with their followers. It brings things to an entirely different level.
Which brings us back to Hive. What is the brand that you have developing? Would you like to be a media star? This is a misguided question because, quite frankly, under this scenario, it might happen without intention. Someone's account can blow up with followers, creating an instant sensation.
Of course, this all harkens back to the brand presented. What is the reputation of the person? Is this a person of knowledge? Does he or she add to the platform? Are we dealing with someone who is simply an extractor?
YouTube stars initially perplexed a lot of people. How could someone become a huge sensation outside the traditional media world? Obviously, the answer is clear today, in hindsight. We know how attention can be garnered in many different areas.
Hive falls in line with this. It has the potential to be a part of the next step in content creation. After all, isn't that what the media and entertainment world is? It creates content that people consume.
It seems we like to ignore history.
We often discuss the idea of bringing "influencers" to Hive. This is what people want because they believe that person will bring his or her followers. Sadly, this is completely mistaken. We witnessed how it now only happens, it is completely illogical.
Think back to the earlier days of social media. Were the first YouTube stars influencers from broadcast television? Were the media stars those making waves on YouTube? No. This platform developed its own stars.
At the same time, what made them sensations? Was it the viewers coming from traditional media suddenly tuning in? Of course not. The people who were on the platform were the ones responsible.
So why are we trying to bring "stars" from the Web 3 world? All along, my view is that we have to cultivate our own stars. It is up to us to have people creating brands that allows us to tell people "you need to check this person out". There is a lot of talent on here. However, few have taken it seriously enough in my opinion.
The bottom line is everyone is developing a brand, whether he or she realizes this. Either we take control and intentionally foster it or it will be created for us. Each action we take feeds into this, furthering our place in the minds of others. It is up to each to engage in brand management, even if this only entails being conscious of one's actions.
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