But, football has many leagues already - it is made of many leagues to start with perhaps. I don't know if you follow cricket, but it seems that the IPL Indian premier league) has rejuvenated the game, bringing in a lot of new opportunity.

Overall though, sport is insane, considering that it is essentially all driven by advertising revenue one way or another and we are willing to pay basketball players 300 million for a 5 year contract, but can't rustle up a million for a cancer researcher.