Refereum is built around referrals. Whether buying games, inviting friends to the platform or just
chatting in Discord, the platform incentivizes users for engaging with each other and the platform.
Such referral models offer a feedback loop that has already driven exponential growth.
Decision-making and purchasing behavior have revolved around social influence since the
start of society. Referral marketing is highlighted as the key factor in countless success stories,
from Dropbox to Uber. In general, 84% of people are driven by recommendations from people
they know or trust [18] [19]. This is particularly true in the tight-knit and highly opinionated
communities of gamers. Compared to other marketing channels, referred consumers have the
best conversion to purchase, a higher lifetime value, and better retention in a product [20]. Of
the $924 billion global marketing spending, $142 billion went to direct and referral marketing.
This type of marketing is consistently prominent because consumers unwaveringly rely on others
for recommendations.
Individual consumers inherently provide relevant product information to new customers through
the context of the interaction. Social relevance provides a stronger backbone, particularly in
game-playing communities where multiplayer engagement is driven by groups and trends online.
Referral success is no secret; an analysis of over 600 generalized consumer-facing companies
revealed that 62% cited referral traffic as the most effective strategy [21]. Cognitive fluency
confirms that the easier an offer is to understand, the more likely it will be accepted [22]. Offers
with recommendation by referral are accessible, relatable, targeted, and trustworthy.
Developers who design referrals on social media platforms like Facebook have created some of
the highest grossing games ever. In just one year, from 2008 to 2009, game companies that used
referrals saw growth from 3 million to 40 million average daily users [24]. Refereum allows anyone
to click a button to copy a link, and receive monetary incentives when someone buys the game
through their link.
