When it comes to marketing and sales, there is one key thing that everyone should know to increase their productivity. Clients do not just want you to go on and on about your pitch, numbers and presentations. Don't get me wrong, yes you have to be prepared. In addition to that, you have to tailor make your product or service to your target customer and make it personal.
Ask them what they do, understand where they are coming from and why they chose you in particular. Then go ahead and show them why your product or service would suit them. More importantly provide a solution. If you do it this way, you are most likely to close a deal or increase your sales. You will not be the average sales person who is all about the business and meeting targets with no interest to the client. I hope this helps those of you who are running your own businesses.
