Opening 'The Steemit Brand Awards': Curating brand awareness
Some days ago I broke the barrier of 5,000 Steem Power and thought by myself:
It´s time to give something back to the community!
I decided to express my personal gratefulness through a curation project in order to promote other users - that´s how the idea for The Steemit Brand Awards has been born.
'When you practice gratefulness, there is a sense of respect towards others.' Dalai Lama
The Steemit Brand Awards
THE IDEA
The Steemit Brand Awards will promote blogs and bloggers that stand out for their uniqueness. The award will be given two times per month, on the first and fifteenth day respectively, starting on the 1st of February 2017.
THE CRITERIA
Blogs / bloggers will be rewarded according to recognition value - the individual character which makes them outstanding: their BRAND AWARENESS.
A blog´s recognition value is like the voice of a famous singer: unique. You need to be able to recognize it amoung all other voices (blogs) in the world, just listening to a few tones (reading a few words).
From a business point of view that value is your USP (Unique Selling Proposition). It´s the answer to the question: why should somebody read MY blog instead of ANOTHER blog? Ask yourself: What is it people would talk about if they talked about my blog?
The Steemit Brand Award will reward blogs which show a strong brand awareness, prefering relatively 'new users' (low rep / few followers) to encourage their growth within the steemit community.
THE REWARD
Every Steemit Brand Award carries a value of 100 Steem, given to a single blog / user - which means that I (
Examples to follow
Uniqueness is an elastic word. To give you an idea of the many faces this term can actually have, I will show you some of my favourite successful steemit blogs.
1 - HIGH RECOGNITION VALUE: 
@daxon
He surely is one of the coolest guys we have ever had on steemit. His animal pictures are outstanding and have a undoubted recognition value: surprising, unique and hilarious!
At the moment he is taking a steemit time-out (due to personal reason as he informed us). Hopefully he will come back soon and bring some new albums!
Picture source: https://steemit.com/photography/@daxon/my-job-is-to-take-funny-photos-of-animals-for-the-internet-enjoy
2 - LOVE FOR DETAILS: 
@gringalicious
Her posts are pure art. Her dedication to food, style and photography is appreciable in every single post. She is absolutely professional and has the talent to let things look like if they just happened accidentally.
Her food presentations are food stories. Every single post makes you hungry and willing to jump into it immediately. For a reason she is one of the most successful bloggers of the platform.
Picture source: https://steemit.com/food/@gringalicious/egg-nog-latte-starbucks-copycat-food-photo-shoot-and-recipe
3 - STRONG CHARACTER: 
@stellabelle
'I'm not your definition of a freak, I'm my own special kind, which defies all pre-existing definitions.'
Stellabelle is steemit´s Chamaeleon. Her blog is powerful, colorful and inspiring. Her content is diverse but always hers. No matter how unexpected her statements may be, you will always recognize her signature.
Picture source: https://steemit.com/til/@stellabelle/being-a-freak-gives-you-special-advantages-in-life-til
4 - COOL INNOVATION: 
@macksby
He is our 'Mister modern poetry', the man 'who made poetry cool again'. Thanks to
His posts are powerful, deep and absolutely authentic. No matter if he invites us to enter a cocktail bar in New York or a phantasy place he invented, it´s always a pleasure to follow him and his carefully selected words.
Picture source: https://steemit.com/life/@macksby/red-zone-or-war-zone