There are a number of huge corporations that make money through advertisements. You might have noticed that when you’re just searching cat photos on Google, you will be hit with different kinds of ads. While some of the ads are just promoting a brand that wants you to buy dog food EVEN THOUGH you are searching cats, some ads promote amazing content that you will be interested in. A lot of great content creators advertise their work to reach out to people so they can build an early following.

Corporations like Google just provide a platform where content creators can put ads that will send them traffic. This business model has worked so well for Google that it has become one of the biggest corporations in the world. It hasn’t been as beneficial for people because Google is able to make billions of dollars from people’s attention without giving them a cent. The system isn’t great for content creators who want to buy promotions because Google keeps making ads more and more expensive.

Get a Good Audience

The system for content promotion is broken and Media Protocol wants to fix it. Media Protocol allows content creators to avoid paying centralized platforms for sending them traffic and instead lets them use that money to attract an audience by themselves. This cuts out the middleman and leaves a lot more money for the content creators to build an audience and at the same time benefits content consumers.

With Media Protocol, content creators can build a following by paying people to view their content. People click on ads on Google to find their content as it is. Instead of this system where the middleman keeps on profiting billions of dollars, people can view content they like and get paid for it. Media Protocol connects people with the content they like without the need of a centralized profiteering platform.

Content creators can use Media Protocol to set up different methods for rewarding viewers. People can earn money just by viewing the content. Token rewards for engagements will work a lot like airdrops. Airdrops attract tens of thousands of people and are so successful that many ICOs use them to promote their technology. If paying users to view content has helped ICOs attract viewers, then any content creator can do this too. MPT tokens can replace the broken content promotion system which only benefits the middleman.