Having a website that ranks well on Google is important to small businesses. Websites that are on the top of Google’s search engine results pages (SERPs) get a significant percentage of the traffic missed

A lot of small business owners are getting fatigued with Facebook, worried that everyone is on the platform, so their voice is becoming diluted in all the noise. While there are many ways to make your

Nothing is more frustrating than finding the ideal image for a social post, only to find that the size won’t work for the platform you want to post to. Don’t you just hate that?! We do too! We decided

It’s not your imagination: everyone is using Instagram nowadays. OK, maybe not everyone, but we’re definitely seeing an uptick in businesses embracing the reach of Instagram and how it can enhance their

At Strategic Marketing Services, we dedicate a lot of time to educating our clients about all aspects of small business marketing, from blogging to email marketing to videos and why it’s important to have

It is no small task to establish and operate an effective website for your business. There is no end to the information you want to provide your current and prospective customers and then, after you share

In our weekly blog posts, we usually provide tips, tricks and trends on activities you can do to get the most out of your small business marketing efforts. It recently came to our attention that we never

When it comes to content marketing, we practice what we preach: we keep an eye on what content resonated with our audience, measuring engagement and overall traffic and click-throughs to see which content

As we wind up 2019, it’s time to look ahead at 2020 and what you can do to grow your small business. Marketing should play a big role in your 2020 business planning. If you’re looking for some fresh ideas

The holiday season is a great time to regroup from a busy year and catch up on all of those activities you keep putting off because you’re too busy running your small business. Many of us take this time

Another holiday season is here, and your small business is doing well… congratulations! The end of the year is the perfect time to take a moment to review all you’ve done over the year for your marketing

Opening a new restaurant can be a thrilling endeavor, and each new restaurant entrepreneur starts with the best intentions of making the business a success. There are quite a few challenges with running

There is no shortage of social media channels to choose from. From older social platforms like Facebook and Reddit to new platforms like TikTok, the choices are endless, but does it make sense for small

Seems like every home has some kind of device hooked up to Alexa these days. As people become more accustomed to having these devices in their homes, the more often they’ll use them for tasks other than

If you’ve been using paid ads as part of your small business marketing efforts, chances are you’ve used Google Ads or perhaps Facebook ads. An often-overlooked paid ads option is LinkedIn ads. Here’s a

While not every social media post is going to be a home run, it can get very frustrating for a small business marketer when their posts get little or no engagement day after day. Social media is an ongoing

Show Your Customers How Thankful You Are for Their Business It’s a good idea to show your customers how much you appreciate their business all throughout the year. However, Thanksgiving is a great time

It’s a challenge for any business to stay on top of their competitive market. That’s why it’s important to know what your competitors are offering that compete with your business, what their price point