Is Your Website Optimized for Alexa?

Seems like every home has some kind of device hooked up to Alexa these days. As people become more accustomed to having these devices in their homes, the more often they’ll use them for tasks other than simply building a to-do list. That means someone may be searching for a product or service you offer by asking Alexa. Is your website optimized for Alexa? Here’s how to be sure.

Understanding what optimizing for voice search means

When you’re trying to determine if your website is optimized for Alexa, what you’re really trying to determine is if your site is optimized for voice search, whether it’s for Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google Assistant. What is voice search? Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. It’s a more conversational way of searching, and is usually done vocally, not by typing. In other words, if you start a search by saying, “OK Google”, “Alexa” or “Hey Siri” you’re conducting voice search.

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