Don't the two go hand in hand? If I don't find pleasure in the cinema (mostly because at home I can also get a nice audiovisual experience, together with the freedom to pause, go back, have a discussion in the middle, take a bathroom break or cut some cheese, without the distractions, and all for minimal cost) then I don't go for a while... until years add up. I know, it may seem weird, and 30 years ago, when I used to go to the movies more frequently, I wouldn't have believed myself that one day this would happen!