Interestingly, it was this last weekend that I happened to contribute to it as I went to see the Odyssey (though not in the US). It was the first time in many years (not sure how many, certainly more than ten) that I went to the cinema. It was okay. Kinda like seeing a live concert. Not something you would do on a regular basis, but occasionally it's a special experience.
RE: It wasn't just for the money.