Steem does have a great community in general compared to other coins as it is not purely about the money. The social aspect is important too. Having an actual community feature would be a massive benefit as people like to congregate around an interest and it may be easier to bring over existing groups to somewhere that can earn them something. I do have concerns that a proliferation of tokens could cause confusion. Can they all have real value? We already have loads on Steem-engine and most are almost worthless. Steem has other benefits, but getting paid is pretty much unique and it has to be in a form that people can see the value of.