I think it can be an expensive process generally to get people onto and using Hive. They generally need some hand-holding to get into it and then many give up as it is 'too hard' to use and earn. Anyone creating content that can make money elsewhere will probably concentrate on those other platforms. There are exceptions though. We have quite a few really good musicians who choose to use Hive. There is also things like @planetauto who post their car videos on Youtube, but also put them here and will engage with people. People need an audience and the Hive one is pretty small really. So we need a lot more users generally as well as trying to get more cool content.

The value to Hive of some current promotion efforts should be questioned and those spending the money need to justify that.