I've long thought that we have a branding issue. There are just too many things called Hive, including other crypto projects. That does make us less discoverable. Maybe we could do a subtle change like HiveChain that is more unique.

We also have the issue that it can be non-obvious that all the dapps are on the same chain. Everything could have a 'Built on Hive' (or whatever we call it).

There are no quick fixes to the lack of users, but reducing confusing could help. I'm just not a marketing person though.