Well we suck at picking good projects to support. Surprised? I think the Ghana wells has been a success in some ways, but perhaps not at building the Hive community. The documentary about it is good, but I don't know how widely it has been seen. The rally car got the name out there, but did it help? The effects of marketing can be hard to measure, but we know what the trends are for Hive.

Just giving people free money without conditions is not a great way forward. Compared to a lot of marketing the sums are pretty small, but we don't have that much to play with so need to use it well.

I am not a marketing guy, but I think we should work with some of the people already on Hive who have an audience elsewhere. There are musicians who do pretty well, but may not be talking about Hive. I know some do. I think we need to build our profile in specific niches where we have a chance. We should sell Hive as an alternative to other platforms.

Crypto is not the Shiny New Thing now, but people get frustrated with corporate social media and we should exploit that.