N/A. Incorporation in progress.
N/A.
N/A.
N/A. Potential plan for SMT in draft.
For profit business.
June 2018.
No specific terms other than to use it responsibly with regards to community interest (not curating spam, plagiarism, low quality content for the purpose of earning benefactor/curation rewards) and to not abuse it through frequent self-votes.
We have built our own set of curation guidelines that our userbase is familiar with, and worked closely with a wide variety of community-run curation projects.
The initial guidelines (which are still evolving) included rating steempress users based on:
We have also worked with 23 different community-run curation projects to support the SteemPress content they curate through trails on steempress-posts only.
1 year.
Blog owners want ways to monetize content, reach new audiences, improve engagement and ensure content is stored securely. Steem can be a solution to all 4, but requiring moving away from one’s blog to is not an option.
Fredrik Aarrestad is a business developer and economist with a Masters in Economic Analysis from the University of Stavanger and an alumni of the International Space University. Before SteemPress, Fredrik worked at the European Space Agency with innovation knowledge management on the applied use of satellite applications. Before that, he was employed by the University of Stavanger to start a new incubation centre and open innovation program for students.
Martin Lees is a software engineer specialized in machine learning and blockchain. Before SteemPress, Martin worked three years at Orange, a large telecom company, on embedded systems. Martin has been involved with several projects related to blockchain allowing him to understand the technology, its strengths, weaknesses, and use cases. He has experimented with various dapps on Steem including a wallet creator and a decentralized storage system.
Our core product is the SteemPress plugin found in the wordpress plugin store at wordpress.org/plugins/steempress
We also provide users with additional features when logged in with their account at steempress.io.
Description:
Freemium users: Unknown.
Pro blog: 10$ per month per user.
Pro website 20$pr month per website.
To this date, SteemPress has sold no more than about 25% of it's Steem-based revenue to pay for its operations. The rest have been powered up primarily on the two accounts @fredrikaa and
@howo. This is one step to ensure sustainability as we have wanted to have our own Steem stake to provide similar SP-based support to SteemPress also after the delegation ends.
We further plan to increase our sustainability by providing a subscription based pro-version to a greater number of users. An optional ad-model is also in progress where users who want to earn additional revenue from ads in their comment section can turn that on in our settings. This will also allow us to earn a share of the ads revenue.
Please limit each KPI description in this section to 100 characters.
Suggest at least 3 KPI’s per project with which to measure the progress of your project(s) in its(their) current phase. KPI’s must be measurable and objective (a percentage or numerical value), or binary (yes / no or completed / not completed).
KPI (a) description: Percent of gross-user payouts coming from non-steempress curation.
Note: This number reflects the extent to which the content of our users is also upvoted by other Steem users and stakeholders. We find it to be a crucial KPI for SteemPress (and all other top tier delegation receivers) as it reflects the extent to which other Steemians also see values in the content posted and curated by us, as opposed to it being content that is only upvoted in the pursuit of benefactor/curation rewards with no added benefit to Steemians. We thus view this as a key KPI to ensure that there is a "community validation" of content brought to Steem via SteemPress is valuable to its userbase.
KPI (a) target: 75%
KPI (b) description: SBD sent to businesses enabled by steempress
SteemPress has given life to complementing businesses providing hosting services accepting STEEM/SBD as payment for starting a website. While not a direct part of SteemPress, we see this as a meaningful contribution through added transactions and an increased number of available services to Steemians that accept the currency.
KPI (b) target: 500
KPI (c ) description: Community trails
Note: SteemPress does parts of its curation through community trails. We strongly believe that this serves the purpose of adding positive external benefits to the Steem community for multiple reasons. 1. It helps improve the curation rewards of curation projects and in turn improve their much valuable SP. 2. It adds more weight to their vote meaning they can give better support to retain good users. 3. It decentralizes the curation by allowing multiple communities with focus on different topics to help decide how we curate.
KPI (c ) target: 20
N/A.
We will consider the benefits of an SMT could have for SteemPress once they are out.
Top-Tier.
1-2 year(s).
A. It will be used to create new accounts.
B. It will be used to give new accounts 15 SP to give them the resources needed to use Steem and purchase goods and/or services through our platform.
C. It will be used to incentivize the creation of content that promotes Steem / your project on external platforms.
D. It will be used to provide limited trial or discount services to clients to encourage them to hold Steem and delegate in the future.
E. Other: Please describe.
Explanation: C. Is most applicable to regular users being one person with one blog, and D. for larger websites hosting numerous authors.
We agree that our business will continue to leverage the Steem blockchain as long as we are receiving a delegation and 1 year following the removal of the delegation. During this time we also agree to promote the Steem blockchain as a valuable technological protocol that delivers unique value. We are willing to sign a legally binding contract with Steemit, Inc. to this effect.
YES.
Questions (Where applicable, fill in tables above)
Please fill out the answers to these qustions as best as you can. If it is not applicable to your project please put N/A. You will be asked to upload spreadsheet data in the Google Form, you can clone samples from here: ( Table 1 | Table 2 ).
| Quarter | Q2 2018 | Q3 2018 | Q4 2018 | Q1 2019 | Q2 2019 | July 2019 | August 2019 |
|---|---|---|---|---|---|---|---|
| (1) # Users onboarded | |||||||
| (2a) New users (Steem) | 1305 | 1171 | 476 | 492 | 254 | 72 | 43 |
| (2b) New users (non steem) | 0 | 0 | 0 | 0 | 0 | 0 | 24 |
| (3) Impressions | N/A | N/A | N/A | N/A | N/A | N/A | 36 000 |
| (4) Value disbursed from delegation (USD) | 14324 | 35409 | 21828 | 13594 | 13380 | 2978 | 1794 |
| (5) External Revenue (USD) | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| (6) Steem Powered Up (Project Accounts) | 22 000 | 16000 | 24500 | 18000 | 27500 | 4500 | 9500 |
| (7) Steem Powered Up (Clients) | 0.85M | 0.93M | 1.36M | 1.31M | 0.1M | 0.2M | 0.02M |
| (8) Steem Power Delegated (Community) | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| (9a) % of incoming votes received from community | 55% | 56% | 62% | 66% | 70% | 71% | 67% |
| (9b) SBD sent to businesses enabled by steempress | 0 | 3253 | 6780 | 2237 | 960 | 212 | 170 |
| (9c) Community trails | N/A | 7 | 18 | 23 | 22 | 23 | 23 |
| (10a) Steem burned | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| (10b) SBD burned | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
N
0 . Account creation and referral program just launched.
4600
2 . Feature recently released.
How many impressions is your project getting?
What is the total quarterly (USD) value of rewards disbursed directly tied to the delegation? (can be a negative number of your projects is a flagging project)
0
How much revenue have you brought to Steem as measured by total STEEM powered up through your project's Steem accounts
~90,000 STEEM.
N/A.
For the KPIs listed above, back report progress for the duration of the delegation on a quarter by quarter basis.
Describe what value the project continues to bring to the Steem community and why the community should continue to support your project?
As described in our vision post in 2018:
We believe SteemPress will be making direct contributions to the value of STEEM and the success of Steem-based DApps and communities for many reasons. Some of them include:
The first goal of SteemPress is to onboard as many WordPress users as possible. WordPress currently powers 30% of the web or 70 million blogs. With ~50k users interacting with Steem every week according to SteemReports, this means that if we capture 0.1% of the WordPress bloggers, we’ll already more than double the activity on the blockchain. That’s only taking into account the content bloggers themselves, and not the thousands of consumers who will learn and participate in the Steem ecosystem.
For most people, mastering how to make effective use of steemit.com, let alone understanding the fundamentals of Steem, has a steep learning curve. With SteemPress, creators can make use of the blockchain from the comfort of their own websites, while consumers can now continue to engage with the content the way they are used to and enter Steem with simply one click.
SteemPress is already working closely with communities and curation groups on Steem. This includes providing a convenient way for them to browse and discover content related to their niche that is posted with SteemPress, as well as trailing their votes. This is done to help the communities on Steem grow as we attract new creators and consumers of content with an interest in the topics relevant to the community.
All marketing of SteemPress will also include marketing Steem, as the benefits to bloggers of using SteemPress are the same as the benefits of Steem generally. Furthermore, the simple integration of Steem features with SteemPress will expose the audiences of our users to Steem and the idea behind it.
The UI of steemit.com and popular DApps seems to be where most Steemians see room for improvement. However, it is difficult to satisfy everyone at the same time as different types of content may benefit from different forms of display. SteemPress will allow any user interested in trying a new way of displaying their content to make their own website for themselves or their community.
Since the beginning of SteemPress, we’ve seen multiple use-cases where a group of writers, film reviewers or artists collectively run a website that they want to connect with the Steem blockchain. We see these users as perfect examples of websites and communities who can benefit from Smart Media Tokens (SMTs) and we hope to be able to provide SMT consulting, setup and integration as a Pro-version for communities.
As consumers of content observe how the bloggers they already trust, and the community in the comments they have interests in common with, both look to STEEM to monetize content and engagement, they also see value in the token. We hope this can create a cycle where consumers demand the opportunity to log-in with Steem from the creators, which again exposes more consumers to Steem, etc.
Describe your project roadmap with expected timelines and milestones.