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- Target said on Friday that it lowered prices on thousands of items, from cereal to baby formula.
- Target's shares ended the day down almost two percent on Friday and are down over 20% this year
- lower prices and fewer temporary price cuts may also drive sales volumes
- Like Target, Kroger, the biggest U.S. supermarket company, has slashed prices on staples such as milk and eggs to fend off competition
Read more on Reuters
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