Have you ever wanted to create incentives to encourage the behaviors you'd like to see in the world? It turns out that Clean Planet has started using Steem Engine and the STEEM blockchain to do just that. We've looked at a lot of ways Steem Engine can empower businesses and users of their products and services, but today we're going to look at something a bit more idealistic. It turns out the technology we now have available to us is as multifaceted as it is powerful and disruptive.
Clean Planet's mission statement proclaims 'Make tomorrow a better world, be rewarded today.' It's clear that protecting the environment and cleaning up trash are important to them, but they also realize that humans respond well to positive incentives. So the team started building a community on the STEEM blockchain to encourage people to actually join in and help clean up the Earth.
The team found a lot of help from like-minded individuals that wanted to support the mission and have received donations and delegations as well as many contributions of people participating in cleaning up their local environment. On April, 20th 2019, the team issued an airdrop of their community token to reward past acts and support, and the token is now live on the Steem Engine Market for anyone that wants to join in and support the mission. There is a four part series introducing the token available here: 1, 2, 3, 4
Clean Planet is an officially recognized non-profit association registered in France and with the growing community and issuance of their token, they've now enabled a new funding vehicle to help their mission grow while also rewarding the types of behaviors they want to see in the world. People can participate in doing the work and be rewarded, altruistic investors can buy their tokens to fund and encourage the work, and collectively Clean Planet can empower people to do the things we should all be mindful of in the first place. This is a great example of how Steem Engine can be utilized not only for profit, but to make the world a better place and empower an entire community to do good!
