Why CUB got hammered

Hi All,

here are just my 2 cents about the recent development of LEO, CUB and this frontend, just from an outsider´s perspective. Or rather more or less outsider, I own app. 26K LEO (most of it in wLEO pool) and app. 2300 CUB, but I rather rarely post financial content. Seems not as appreciated as my other content, maybe for good reasons or just language reasons (I post mainky in German), I can´t judge. Also I am not a crypto expert (but who is), anyway.

From a first glance it seems the scene here is dominated by a few large stakeholders who regularly grab most of the LEO post rewards but also to a very large extent deserve it due to professional and well delivered content (which however is kind of repetitive) plus a lot of newbies who try to get a small piece of the cake but often fail to produce any meaningful content. There is little in between those extremes, which doesn´t feel like a healthy mix.

The good thing: All the boring CUB and LEO shilling posts are gone.
As you are aware, when the bull market was intact, it was all about how great and awesome everything about LEO is. Maybe I was the only one annoyed by this.

This has with the beginning(?) of the bear market faded away and now one sees in the trending pages a more diverse content, more suitable for readers outside of the Hive/LEO bubble, so this is a good development, definitely.

But now coming back to the title, I think the main reason is that the communication & strategy of the @leofinance team was not that fortunate in the last months/weeks. Don´t get me wrong, the team has done a fantastic job in getting out all that stuff so far and created tons of value for the whole Hive ecosystem - no doubt about this. Just that many (too many) things were promised and hyped and not all then was delivered.

• The microblogging site which probably would be the most important project for user growth was deprioritized. A pity because growth is more key than anything else. The more users and share of voice you have, the more people will later use the Defi tools offered.

• Leobridge, even if truly innovative and for sure a heck of a technically challenging project, finally arrived after so many announcements, but who actually uses it? IMHO this could have been done at a later, more mature stage.

• The long awaited Kingdoms were finally launched, but for my taste too buggy and not really ready. For instance why started only with CAKE and BNB/BUSD? Did Cubdefi want to make advertisment for Pancakeswap? Why not start with auto-CUBbing? Even worse, if you click "get CAKE", you are redirected not to the Cubdefi exchange page, but to https://exchange.pancakeswap.finance/ - just an oversight? Also the APR was shown wrongly, this was fixed in the meantime. There were some people mentioning that the frontend showed also a wrong number of token balance. All in all not the type of quality we are all used from the devs.

But the kingdoms didn´t contribute to the deterioration of the LEO and CUB price, they were just not able to stop it either. Sure, it is kind of unfair to expect such since everything went down.

But CUB was hit harder than similar tokens. It is down from app. 4$ to 0,75$ almost in a straight line with hardly any resistance and also the volume went down significantly.

So what needs to happen to revert this trend? I don´t know. But for sure @leofinance needs to get better on their way of communication. Maybe less jokes with announcements of announcements (sorry, it is not funny anymore) and not only relying on AMA sessions on Zoom like lately (there are people who don´t have the time to wait for 45min to check for bits of new information). What about weekly updates in writing with a few bullets about facts and estimated milestones dates and less "very soon" statements?

Potential investors will make the team accountable on what they deliver in comparison to what is promised. Is it a contest of who promises more? Maybe, but the market says otherwise and the market is always right.