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"Less can be more here. Crane recommends avoiding “too much ad copy that makes it look cluttered,” or using “confusing copy with irrelevant CTAs.”"
Banner ads are old school, but beneficial for sites and businesses to this day. Check out the explanation for these ads and how they work!
Read here: https://content.dash.fi/advertising/what-is-banner-advertising-and-how-does-it-work