Thanks so much to everyone who supported my series on The Foundations of Typography! In order to help recap the lessons, and also make it easier on new students, I've created this helpful table of contents

Chapter 05 - Utilization Lesson 03 - Expressive Type Expressive type gives form and permanence to words. It can transmit thoughts and words with a noble and essential purpose. It’s very important to always

Chapter 05 - Utilization Lesson 02 - Emotional Impact Type carries an emotional component with it. The type that is chosen and the way it is arranged play a big part of how we feel about type on our first

Chapter 05 - Utilization Lesson 01 - Choosing the Right Typeface "How do you choose the right typeface(s)?" As a designer, I think this is the most common question I receive from non-designers.

Type Talk Interview with Paul Rand Paul Rand was an American art director and graphic designer, best known for his corporate logo designs and branding, including the logos for IBM, UPS, Enron, Morningstar,

Chapter 04 - Layout & Composition Lesson 03 - Proportion The proportions of your typography are vital to how readers perceive your content. Type has many parts that are relative to one another. Everything

Chapter 04 - Layout & Composition Lesson 02 - Balance One of the principles of design, balance places elements on the page so that elements are evenly distributed. In a balanced layout the page doesn't

Chapter 04 - Layout & Composition Lesson 01 - The Grid When laying out type, creating a system of structure is extremely important. A grid creates a skeleton structure for your type which you can use

Chapter 03 - Arrangement Lesson 03 - Hierarchy A typographic hierarchy expresses an organizational system for content in order to indicate levels of importance. Hierarchy can help readers scan a text and

Chapter 03 - Arrangement Lesson 02 - Alignment There are 5 types of alignment, left, right, centered, justified, and random/asymmetrical. Left Left alignment is the most common type of alignment, and is

Chapter 03 - Arrangement Lesson 01 - Spacing First off, welcome to chapter 3 of my series. In this chapter, we'll cover various aspects of arrangement to ensure your composition and tone not only fits

Chapter 02 - Classifying Type Lesson 06 - Capitalization The terms uppercase and lowercase come from traditional print shops. Capital letters (also known as Majuscules), were used less frequently, and

Chapter 02 - Classifying Type Lesson 05 - Size Understanding the sizes of fonts is an important part of typography. There are a few different ways in which we can measure type. The most obvious way,

This photo was taken at Alcatraz on a foggy afternoon last summer. This was written on the water tower during the native american occupation which lasted from 1964-1971.

I created these a number of years back, and have them available for sale online at society6. See them and more at:

Chapter 02 - Classifying Type Lesson 04 - Other Categories of Type Mostly all of these other categories are display type. These are just a few more common sorts of type, there are many many other ways

Chapter 02 - Classifying Type Lesson 03 - Display vs Text Type Text Type Another important classification is the difference between text type and display type. Text type is type that is designed to be

Chapter 02 - Classifying Type Lesson 02 - Font Families Even once you've chosen the right typeface(s) for your project (we will cover more on that later in this series), there are still so many potential

Chapter 02 - Classifying Type Lesson 01 - Serif and Sans Serif The two most basic kinds of letterforms are serifs and sans serifs. We’re examining the type very closely here, but all of these details

Chapter 01 - Introduction Lesson 04 - Anatomy of the Letterform The anatomy can seem a little daunting at first, as there are quite a few terms to remember. But it is useful to familiarize yourself with