Chapter 05 - Utilization
Lesson 03 - Expressive Type
Expressive type gives form and permanence to words. It can transmit thoughts and words with a noble and essential purpose. It’s very important to always remember that you can express typography visually and conceptually.
There are an infinite number of ways to make your typography expressive, but this will hopefully serve as a starting point for inspiration:
BRANDING
AMBIGRAMS
Contextual
Emotional
Expressive
Illustrated Realistic
3D