If you have a blog, a web-page, or any other kind of online-content which you want to expose online and grow your customer base or readership, you will have to do SEO.
Search Engine Optimization is the methodology to increase your sites visibility in the search engines, such as Google or Bing. Increasing your position in the search results by just one or two positions could mean the difference between earning money or closing your doors ( virtually ) forever.
There are a ton of resources available online and offline to learn all about SEO. Most of those however are pointed to some sales funnel or describe some kind of oversimplified rules and tools.
The thing I have learned about SEO is that there is no certain way of doing SEO which will always work. Instead, you should see it as an art rather than a science project.
If you play it like a game and you keep at it for a long time you will certainly see more or less results.
Where to start on your journey and how to go about your initial steps in ranking better will be overwhelming. There is google trends, keyword suggestion tools like this , Alexa site ranking, Backlink checker, and tools which help you to discover more about your sites appeal on the internet than you could ever ask for.
There are however some ways to get punished if you go about it the wrong way. Black-hat-SEO is one of the easiest ways to get your site ignored by the search engines. Stay away from any of those if you want your site to be visible to any human being.
For example, if you pay someone to build a huge amount of backlinks ( other web pages pointing to your web page ), then you have great chances to get your page ranking dropped by Google to a place in hell, which in Google land is a rank of 1.000.000.000 +.
It offers a collection of tools in one convenient spot. The resulting report for your website spans 25 pages and will also explain reach of the analyzed sections in the report. You can also export the report as a PDF version and share the results with others.
Give this app a try and see how you can improve on you online present to increase your visibility. The report is huge but easy to read and understand. The required changes on your site should become obvious, and best of all, its free to boot.