Image Source: Photo by Ann H: https://www.pexels.com/photo/google-spelled-on-letter-cubes-15395510/
Google Search Console, which was formerly known as Google Webmaster Tools, is one of the best free SEO tools available right now. Usually people use the Google search console to index their websites on it, but in this guide we will use it to do SEO purposes.
Let's see how we can first find these underperforming keywords:
Access the performance report by log into the Google search console and then clicking on performance report.
Image Source: My Performance section on Google Search Console
Filter the position by sorting the table in descending order.
Image Source: Showing Keywords Impressions and Clicks Data For my website using Google Search Console.
Just access the impressions of high-performing keywords.
Now you know for which keywords you have to optimize your content accordingly.
You can enhance the titles and descriptions of the underperforming keywords using this data.
Click on "URL Inspection" on the left side of the menu on the Google search console.
Now enter the URL of the page you want to check and analyze in the search bar on the top and then press enter.
Image Source: Using "Inspect Url" On Google Search Console
Now you will easily be able to identify the issues on the page link you provided and start fixing them one by one.
While Google Search Console is a great free resource to find your data regarding keywords on your website, there are other options that you can try using as well, which are most notably:
Please note that the above keyword research tools give more data in their paid plans only, but you can use their free plans as well.
Google search console is more than just a monitoring tool, as it can be used for keyword research. You can identify your website's underperforming keywords and then optimize them for higher rankings in the Google search results, which will significantly boost the performance of your SEO.
You can leverage Google Search Console to organically grow your website's search traffic.
This was a very short guide on how you can use Google Search Console for SEO purposes, but for a more detailed guide, you can see "Neil Patel's" guide right here.
Hey, do you use the Google search console for optimizing the SEO of your website? Please share your experience with me below in the comments.
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