Oh, there is nothing wrong with picture content per se. A large amount of it via mass onboarding is great. But what we have now is a small amount of picture content that does next to nothing to draw more users, but is highly rewarded anyway. That's a failure.

There is a huge difference between directing resources to attract lots of picture content, and directing resources to a small amount of picture content. We're doing the latter, and should be doing the former.