PDATA Token: Revolutionizing Brokerage Of Personal Data

It is a known fact that enterprises are using our data for their own purposes. These entities are using your search history on the Internet, info about your social network accounts etc. They collect and sell this info to organizations that want to get a better understanding of their customers in order to produce the best products depending on our tastes and preferences. Nowadays trading of our info became a profitable business for everyone except us — those, who own the info. It doesn't seem to be fair that someone steals our data, benefits from selling it while we don't get paid for this. Imagine if there is a way to fix this injustice — an application that will force these entities to accept you as a seller of your material. This application is Opiria.

What is Opiria?

The main idea this platform carries — the creation a marketplace for users that want to sell their info to enterprises in exchange for Opiria's cryptocurrency called PDATA Token. With the establishment of such an organization, as Opiria, the injustice of selling someone's info to enterprises without informing that person can be fixed. In the current situation, the consumer data industry is growing and expanding at a very fast pace, bringing prosperity to everyone except ordinary people. The problem is not only in the fact of the enrichment of some entities, users are concerned with the fact that their data is stolen and used without their acknowledgment.

Opiria brought the solution to these problems. Now all of us can sell our info before such entities can steal and sell it, while the platform will provide us with privacy and safety. It also fixed the problem of inability of manufacturing companies to receive accurate and useful material so that it can be exploited in the production of the best products depending on consumer's preferences.

Opiria is not a new start-up company, it already achieved success in this sphere. Around 500 brands are using the platform, including such worldwide companies as Intel, Nissan, and BMW etc. Their current goal is to attract even more consumers.

How the platform works?

Opiria's task is to forge a direct connection between customers, that are willing to sell their info, and manufacturing enterprises, that want to obtain a better understanding of their client's needs or preferences. It focuses mainly on those, who use smartphones and have access to the Internet, which means that now everyone can become a part of this project, you only have to register in this ecosystem and trade your info using PDATA Tokens.

The safety of personal information transmitted onto the app is provided with a blockchain technology. All the info is safely stored on a blockchain — each block is connected to all blocks in a chain, which makes it impossible for a hacker to attack the system and steal user's info, moreover the information stored on the blockchain is secured through cryptography.

Only one user has access to his information which means that users are in complete management of their info, they can determine on their own what information to sell and store on the platform.

Who will benefit from using the platform?

As it was mentioned before, the first group of people who will benefit from using Opiria — ordinary people that use the Internet. Now they will be paid for their information with digital money established by the platform. These people can create an account on the platform which provides them with an opportunity to reveal their information. Users may force browsers to receive their acceptance to use and collect their data, this permission guarantees that no one would ever steal their info. Users on their own can choose what material they reveal to the platform.

Businesses which rely on material concerning their clients will also benefit from using Opiria. Enterprises can ask consumers for permission to access their revealed data through an application. If a consumer provides this company with an entry, then they get paid with PDATA tokens, while the company receives accurate information. This will help enterprises to receive useful personalized material concerning client's needs.

Summary

Opiria is a first company that used blockchain technology to establish a straightforward connection between clients and enterprises. The platform will help ordinary people to get paid for selling their information. The usage of this application will change the current situation of info trading industry. Using platform's tokens, manufacturing enterprises can receive direct acceptance from clients to approach their information, rather than paying some third-parties huge amounts of money for unreliable info. Opiria is a win-win situation for both — ordinary people and companies that rely on client's personal info.