There was a time when I was in my teen years, I actually gulped Nescafe instant coffee. I think there is an insane amount of hype created around Nescafé that whoever tries it feels the pressure of society to say they enjoyed it. I however think it is extremely overrated and nowhere near as good as some of the other instant coffees that are on the market for example "Old Town Coffee," or "Davidoff" blends. Give these a try if you come across them next time and do a comparison post hehe!