Part of the success of the song is due to its music video, filmed at the Florida hotel in Jesolo (Veneto, Italy). In it, Sabrina splashes about in a swimming pool, while her bikini top keeps sliding down, thus revealing parts of her nipples. It remains one of the most downloaded videoclips on the Internet.
During an interview with Nino Firetto on the Music Box program on Super Channel in late 1988, Sabrina explained that the video for "Boys" was originally created to be a segment in a magazine show. This was Sabrina's explanation of why its style more closely matched that of Italian magazine shows of the time (more overtly sexualised) than that of the traditional music video.
