https://github.com/moodle/moodle
It can be found in the Utopian visibility whitelist
My name is Miguel Dos Reis, I'm from Venezuela and I live in Portugal. I chose the Moodle project because I have already used moodle before, and I can say that Moodle brings to the open source world a very useful tool to optimize the educational process.
This time, i chose to show the advertising to an specific group of people: Teachers, Spanish speakers, from South and Central America (Less Venezuela, Brazil), the reasons to exclude those countries are:
To reduce the target audience to a more relevant one, add the following conditions for the advertising to be shown:
People who match at least one of the following:
and must also match at least one of the following:
in this way we make sure that our public work in the education sector, and also have interest in open source software or other educational platforms
Given the data collected in part 2, we saw how the older male audience is more interested in the project than the rest, so this time it will be shown to men over 40 years old
Age : 40-65+
Gender : Male
Language: Spanish
Devices : Mobile Phone and Pc
Potencial Reach: 120.000 People
Objective: Traffic
Optimization for Ad Delivery:
Message:
Translation:
You can see the ad, here
| People reached | Clics | Rate |
|---|---|---|
| 10024 | 272 | 2.71% |
You can check the report here:
Tip: To reduce the cost of advertising on Facebook, it is advisable to have a public that is easier to reach. For example: Advertising costs during this period was lower when I deactivated the option to only show the ad to people connected in Wi-Fi, this made it easier for my audience to access, and due to that, the cost per result decreased.
