https://github.com/moodle/moodle
It can be found in the Utopian visibility whitelist
My name is Miguel Dos Reis, I'm from Venezuela and I live in Portugal. I chose the Moodle project because I have already used moodle before, and I can say that Moodle brings to the open source world a very useful tool to optimize the educational process.
This time, i chose to show the advertising to an specific group of people: Teachers, Spanish speakers, from South America (Less Venezuela, Brazil and Chile), the reasons to exclude those countries are:
To reduce the target audience to a more relevant one, add the following conditions for the advertising to be shown:
People who match at least one of the following:
and must also match at least one of the following:
in this way we make sure that our public work in the education sector, and also have interest in open source software or other educational platforms
Age : 18-55
Gender : Male and Female
Language: Spanish
Devices : Mobile Phone and Pc
Potencial Reach: 460.000 People
Optimization for Ad Delivery:
Message:
Translation:
After analyzing the partial results throughout the duration of the campaign, it was possible to see how people reacted to advertising regarding their age and gender, which is why the age range was reduced to people between 34 - 54 years, and show advertising only to men, so that the ad would be shown to people who were more likely to be willing to enter the Moodle website. The following data are the final results but with this it is possible to notice the previously stated:
You can see the ad, here
| People reached | Clics | Rate |
|---|---|---|
| 11328 | 238 | 2.10% |
You can check the report here:
Throughout the compiled data, it can be noticed how the Moodle Project has more popularity among people with an age between 34-55 years, and also has more popularity among men than among women. This will be taken into account in future campaigns for this project
