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Universal Reward Protocol

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Universal Reward Protocol, which provides a unique ecosystem for all retailers to reward their customers for any type of shopping behavior, and for sharing the corres- ponding Proof-of-Behavior data with the retailer. Retailers offer URP tokens as an incentive for shoppers to interact along a desired behavior, and use the collected data to tailor personalized offers through which the shoppers redeem their tokens.

Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can then redeem their tokens through these exclusive and personalized offers.

URP is striving to change all that by allowing retailers to reward shoppers for any kind of behavior, not just buying their products. From sharing personal data such as location and reviews to buying the product or getting the word out, consumers can earn rewards from the blockchain-based protocol in the form of ACIURP tokens’. That’s the platform’s cryptocurrency.

Universal Reward Protocol (URP) is a new way for retailers and brands to interact directly and transparently with their shoppers, and automatically reward their behavior and data sharing in a personalized, efficient way. Through URP, retailers and brands can transparently acquire data that encompasses their shoppers’ online and offline behavior as a whole. This enables them to bridge the digital gap by engaging with shoppers directly across several communication channels.

Through URP, retailers and brands can transparently acquire data that encompasses their shoppers’ online and offline behavior as a whole. This enables them to bridge the digital gap by engaging with shoppers directly across several communication channels. URP is a new performance marketing tool for retailers and brands.

Shoppers, in exchange, are rewarded for their engagement with universal tokens they can redeem through personalized offers and promotions. They have complete control over which data they share with which retailer, according to the trade-off between the level of personalization they are looking for and the privacy settings they choose.

General structure of a dAPP on the URP protocol.
A dAPP that implement the URP Protocol therefore needs three basic component.

A behavioral data collection and intelligent layer that is compliant with personal data protection regulation.
A contract evalutor that implement the smart contract manager oracle interfaces to be capable of determining whether the shopper has fulfilled the contract's condition.
A proof of behavior data API that securely transfer the relevant shopping data to the retailer upon correct execution of the rewards contract.
Their goal is to make it as easy as possible for other rewarding dAPPS to implement the protocol.

The URP token is the incentive retailers use to encourage desired behaviors in their shoppers. It is redeemable across all retailers in the network, which makes it a universal reward, and brings direct value to shoppers already saturated with retailer-specific captive rewards.

ICO Details.

PREICO TIME : 2018-06-08 - 2018-09-08
ICO TIME : 2018-09-10 - 2018-09-30
Token : URP
Price :0.1 EUR
Bonus :Available

Private sale: Bonus: 40% (the bonus has a vesting period of 6 months starting 30 days after the reception of the main token stake). Pre-sale: Phase 1: Bonus: 25% (the bonus has a vesting peri- od of 4 months starting 30 days after the reception of the main token stake) untill 5M€ or 15 days after the beginning of pre-sale. Phase 2: Bonus: 15% (the bonus has a vesting peri- od of 4 months starting 30 days after the reception of the main token stake) until 5M€ or end of period Max Amount in Pre sale (Phase 1 + Phase 2): 10M€.

Platform :Ethereum
Token type : Utility Token.
Token structure : ERC20
Accepting :ETH
Tokens for sale : 240,000,000
Distributed in ICO : 40%
Soft cap : 5,000,000 EUR
Hard cap :20,000,000 EUR
Country : France
Whitelist/KYC :KYC & Whitelist
Restricted areas : USA, China, South Korea