Regardless of whether you’re a diehard tech fanatic, always after the latest devices, or a laid-back “average” consumer, if you’re like me, you can’t help but look forward to the tech developments and trends that lie ahead. After a year with surprisingly high sales for smart speakers and virtual reality, as well as the debut of several new phones and tablets, I’ve spent the last several weeks looking ahead to the possible trends that will unfold in 2018.
As a marketer, my perspective often turns to how we can use these new technologies and trends to better communicate and connect with our audiences, but general tech trends hold much more potential than that—they have the capacity to change how we live and interact with each other.
So what will the biggest tech trends of 2018 be, and how will our lives change, accordingly?
Digital centralization. Over the past decade, we’ve seen the debut of many different types of devices, including smartphones, tablets, smart TVs, and dozens of other “smart” appliances. We’ve also come to rely on lots of individual apps in our daily lives, including those for navigation to even changing the temperature of our house. Consumers are craving centralization; a convenient way to manage everything from as few devices and central locations as possible. Smart speakers are a good step in the right direction, but 2018 may influence the rise of something even better.
5G preparation. Though tech timelines rarely play out the way we think, it’s possible that we could have a 5G network in place—with 5G phones—by the end of 2019. 5G internet has the potential to be almost 10 times faster than 4G, making it even better than most home internet services. Accordingly, it has the potential to revolutionize how consumers use internet and how developers think about apps and streaming content. 2018, then, is going to be a year of massive preparation for engineers, developers, and consumers, as they gear up for a new generation of internet.
Data overload. By now, every company in the world has realized the awesome power and commoditization of consumer data, and in 2018, data collection is going to become an even higher priority. With consumers talking to smart speakers throughout their day, and relying on digital devices for most of their daily tasks, companies will soon have access to—and start using—practically unlimited amounts of personal data. This has many implications, including reduced privacy, more personalized ads, and possibly more positive outcomes, such as better predictive algorithms in healthcare.
