Followine - Blockchain platform to combat wine counterfeiting
Since ancient times, the wine was considered a drink of the Gods, people have always honored and revered the true taste of good wine. But with the years came progress and a lot has changed in this world. The only thing that remained unchanged was the love for this drink.
Problems
However, at the moment the entire wine industry is experiencing serious problems. Almost all winemakers are faced with such a common problem as - counterfeiting. This fact has long been known to all, but few are struggling with it. Rather, many attempts are made, but not everyone is able to realize their working concept to the end.
But how can that be? And what if people themselves have repeatedly witnessed how in a decent institution there was a substitution of labels on the bottles and they were sold at the price of good Italian wine. And so millions of examples around the world. All this not only deprives the potential profits of true winemakers, but also undermines the overall culture of winemaking.
And since this problem is of concern to many, the team of activists from Italy decided to personally explore the depth of the problem, to identify its features and offer the world such tools of interaction, in which the world will be able to get rid of the pressing problem of counterfeiting.
About the project
The project, which was developed to solve all the above problems is called – FOLLOWINE. The main objective of the project is to create a powerful ecosystem, functions and tools which will be able to resist the current phenomenon around the world, as a fake wine.
To do this, the creators of Follow have developed their own algorithm of action, which is able to supply, manage and notify manufacturers/suppliers of quality and proven bottles of wine. To do this, each bottle on the back of the label will be printed generated QR code, when scanning which the consumer will be able to verify the authenticity of the drink and verify its true origin. All these codes will be generated within the framework of a patented algorithm developed specifically for Followine.
Advantages
Unlike its competitors, the development team is well aware that the consumer himself should be interested in the use of quality, not fake wine. And for their motivation to be at a high level, the founders of Followine offered their reward system for each scanned bottle. Thus, everyone can join a large Italian family of wine lovers, which will fight around the world with fakes of wines.
Thanks to modern technology Followine will be able to control each stage of the wine and its further distribution. All these data will be stored in the blockchain, which means they will be transparent and available for public access. Moreover, when scanning the QR code, you will be able to fully explore all the information about this wine, when, where and in what year the crop was harvested, what grape variety was used and much more.
Thus, combining business with pleasure, you will learn the skills of sommelier in parallel and after using the product will be able to evaluate it based on your own taste. Each production will immediately be notified of the resulting assessment as a result of which they will be able to control not only the quality of their drink, but also to improve it as necessary, again based on an independent assessment of its consumer.
How it works?
Everything is really very simple, to become a member of Followine you need to install their official application on your smartphone within the framework of which a program will be installed that allows you to scan the QR code. Once you have scanned this code and made sure that the drink is genuine and meets all the characteristics, you will automatically receive a reward from Followine in the form of their internal token. This token is valuable, so you will have the opportunity to exchange it for a regular Fiat (Euro/dollar) and pay them in the future for a bottle of wine.
This concept will be interesting not only for users and consumers, but also for manufacturers themselves, because now they will get really working tools that will be able to resist the world of counterfeiting.
The details of the ICO
As you have already understood on the Follow platform, the main element of all operations will be the token – WINE. This token is based on the Ethereum standard blockchain (ERC20). A total of 250 million coins will be issued with an initial value of $0.10 per 1WINE. The developers intend to conduct three stages of token sales in which they plan to collect HardCap in the amount of $ 12 million. You can buy these coins with the help of such cryptocurrencies as BTC and ETH. The minimum investment amount is $100.
The distribution of tokens is as follows:
Conclusion
At the end of my review I would like to Express my own opinion on this problem and support the proposed concept of follow-Up. Because I have repeatedly been a victim of this situation, when buying a bottle of expensive and high-quality wine, I was disappointed. I don't know if it had anything to do with the fact that the wine I bought was fake or if I paid twice as much for low-grade wine. Nevertheless, this question I think is relevant for many, as we all want to get a quality and proven product for their hard earned money. And to be honest I would love to try this principle of interaction proposed Followine.
If you are interested in this topic and you also appreciate the quality of the purchased wine, then do not pass by. Study this project in more detail and tell your friends about it. All the necessary information can be found below on the links, there as there are collected all the official resources of the project and its technical documentation.
Official resources of the Followine project: