The much quoted statistic of the family with 2.4 children has changed.
In recent years it has fl uctuated around the 1.8 mark. Couples are tending to marry later and start a family later. This gives them the opportunity to become more fi nancially stable, to get further on in
their careers and to have more disposable income to spend on their children, some of it on clothing. More exclusive children’s clothing shops have, like many others, suffered during the recession of the
early 1990s. However, there is still a substantial designer market for childrenswear whether the garments are bought as gifts from generous grandparents or as regular clothing by more financially indulgent parents.
