I don't hear this comparison being made often...

Hive from it's early days under a different name, well through the fork has had much more in common with a monetized Livejournal or Xanga in the early 2000's than any social media, or even reddit.

Of course we are much more than that, but from a bloggers perspective (more than half the chain before Splinterlands took off), that's exactly what Hive is like.