We've got to pitch again so everybody understands who Incentory is and the value that we're bringing to the world. And, yeah, yeah, this is good. So let's go over to Spoon and Morning.
How are you, Spoon? Hey, morning, Yonda. I'm doing well. Kids are getting up.
The cousins are here, so it's going to be a zoo here pretty soon. All right, Spoon, what's for breakfast? I think the grandma's making something, and I think they're going to want waffles, but it's going to be loud. Waffles? Waffles.
We're going to waffle in here. Okay. All right.
That sounds good. And you all, if you could, go ahead and repost the space and let people know we're here. And I'm fine, though.
I don't keep a space open for the sake of keeping a space open. I believe we all have something to say, and I value your time. So I'm excited to hear what's going on.
So you all, let's start with us. Katie, you want to talk to them a little bit about what we've created? Sure, absolutely. Good morning, everyone.
Incentory is based on intent signals. We wanted to build something that allowed people to opt in and meet compliance. What we found is that a lot of people who have small, medium-sized businesses, businesses of different sizes, when they're trying to grow their businesses and get lead data, the ROI for their spend is really poor.
They're getting a lot of dead-end data and reaching out in ways that don't meet compliance, so they're putting themselves at risk. So what we wanted to do was build a platform that allows people to opt in. So it's an opt-in platform.
So we have requesters who are looking for services, and then we have service providers who can also join the platform and be able to make that match. With making that match, the requester of the service also gets a payout for taking part in the service provider campaign. So there's incentives there to take part, and not only do you get the payout, but you actually get to connect and control who you speak with in the service providers that are going to be contacting you through the campaigns.
