https://twitter.com/tim_cook/status/993168814505213952
- tim_cook
Apple's meteoric rise to the most valuable company in America can practically be traced back to one day.
For much of the 1990s, Apple was slogging through an identity crisis.
The company's first two home computers, the Apple II and the Mac, were falling out of favor, and Apple was losing serious ground to its competitors.
But then, in 1997, co-founder Steve Jobs returned to the company as CEO. Less than a year later, he introduced a new device: The iMac.
On May 6, 1998, Jobs stood on a stage for one of his signature unveilings.
Current CEO Tim Cook, who took over at Apple (AAPL) shortly before Jobs died in 2011, shared footage from the event on Twitter Sunday.
It shows Jobs describing the $1,299 iMac as an impossibly futuristic device.
"The whole thing is translucent, you can see into it. It's so cool," Jobs gushes. He points to a handle that allows the computer's owner to easily lift the device, which is about the size of a modern microwave oven. He takes a jab at the competition: "The back of this thing looks better than the front of the other guy's, by the way."