There are lots of empirical studies that supports a ”mere exposure effect”. This effect is basically about that the more you are exposed to something the more you tend to like this – whatever it may be.

People in Istanbul, Turkey, seems to love cats. Everywhere in the city you can see healthy and prosperous cats. This one I found in Haga Sofia (built in 537 AD and used as a Orthodox cathedral/church until

We all have numerous examples of extreme human egoism and acts out of nothing but pure self interest. The saying goes that ”each one is himself closest”. This tendency to prior the welfare of oneself,

Our anticipation of, our actual experiences in, and our memory of events are not necessarily the same. In a study by Terence R. Mitchell, Leigh Thompson, Erika Peterson and Randy Cronk it was found that

On the balcony - an ordinary day in Sweden

In a paper published in 2004 results from an inventive experimental study on negative eco-labels were presented. It was noted that eco-labels in use today signify environmentally benign outcomes: "Choose

In a paper cited almost 5000 times, published in 2001 in Review of General Psychology, Roy F Baumeister, Ellen Bratslavsky, Catrin Finkenauer and Kathleen D Vohs showed that bad actually seems to be stronger

An almost ordinary day in Goteborg, Sweden