Well this is interesting and falls in the pool of good publicity of blockchain and crypto regardless of how it works out.
NBA Player Attempting to Tokenize his Player Contract as an Investment
This article gets into the details of it: https://ambcrypto.com/nba-dinwiddie-cannot-use-his-contract-as-a-vehicle-for-digital-investments/
Here is the gist though:
His plan was to use issue an SD8 token on the ethereum blockchain for the offering which would give investors exposure to the value of his player contract and interest earned on the money raised.
Spencer Dinwiddie, who plays for the Brooklyn Nets signed a $34.4 million contract.
However, the NBA has other plans for his idea and has told him he cannot assign or transfer his right to compensation to a third party per the NBA Player's Association agreement.
Apparently, he is meeting with NBA officials to pitch why his idea does not violate either of those terms.
Tron Endorsement
Elsewhere, he already secured an 8.2 BTC sponorship from Justin Sun of Tron which he plans to pledge all of to charity.