"If you have an Internet environment, smartphone, with SNS, even an unnamed individual can make his dream come true."- Patron Whitepaper - This declaration is often heard in seminars and lectures all over the world but Patron is actually making it happen; but let us start with SNS .
SNS- Social Networking Sites OR Social Networking Services are a new economic entities empowering the active users and creators of original content. Truly global platforms where a teen in Nigeria can advise traders in Holland or a kid in Shanghai can upload local content for his friends in New York and so on. As is natural in all groups, some leaders- influencers- emerged. These are the members- Youtubers or Bloggers or similar- who gather a huge number of followers. Followers who look at his or her page and like it and respond to it, even pay for it's betterment. Before this global phenomenon called SNS, such influence was only wielded by famous celebrities- Champions or Actors or Politicians. Today with billions of people online and speaking to each other, the influencers have become a powerful way for delivering marketing and advertising content to the world.
WHAT IS PATRON ?
PATRON is a global influencer's sharing economy platform. "We thought that it was necessary for PATRON to disclose the value of every influencer by money (price), and feed them. Influencers around the world can search and rank from rankings for each genre and field for each SNS and can communicate. ..PATRON is not the only marketing platform. PATRON supervises a myriad of influencers scattered around the world, It is a combined service for influencers and followers that gathers a lot of followers who need the world's most influential influencers. " - Patron Whitepaper
WHY PATRON ? The simple answer would be to do away with Middlemen and Unsafe Dubious third party contracts. PATRON leverages the power of Blockchain to use smart contracts and transparent platforms to set up direct contracts between the Influencers and Marketeers. Some benefits:
FIRST Businesses which want to market their goods and services (GUESTS) can do so using PATRON at a fraction of the cost they would need to budget if they go to conventional media like newspapers and TV channels. "Marketing is a difficult problem to optimize. Often the forecasts surrounding the results of a planned marketing project are inaccurate. Patron is a novel idea combining the Social Media market as it stands with the new sharing economy as introduced by AirBnB and Uber." -source
SECOND The influencers (HOSTS) can join PATRON to get a better platform, a transparent platform where they can negotiate one- to-one with potential sponsors. Moreover PATRON will be in a position to bring more companies in contact with the influencers giving them more choice.
THIRD With the use of PATRON's indigenous currency PAT every follower (FANS) can see how much support his favorite person is getting and support him or her with a click.
FOURTH PATRON enables companies to sponsor a particular demographic benefiting both the users and the sponsor. For example- jazz enthusiasts will receive content regarding the new jazz offerings from the music company and recommendations from their favorite musician (influencer).
HOW DOES PATRON WORK?
There are three different user-types in the Patron network. :
Patron calculates an Influencer’s worth based on three criteria:
PAT-the internal currency of Patron will be used in all transactions:
The Guests will use PAT to sponsor influencers and utilize their networks to spread their content.
The Fans will use PAT to promote the content of the influencers.
The influencers will use PAT to reward fans for contests, promotions and such promotional methods.
"Host could purchase one influential post / media as minimum, or he or she could purchase 1 month to a few month of posts (PR), or even purchasing influencer for a year as an advertising tower by closing contract through WEB. Since the party offering to influencers can offer to influencers directly, and referral fee (average price 40%) can be cut, influencers can increase revenue and sponsors can make it cheaper."- Patron Whitepaper
THE TEAM:
PARTNERS:
USE CASE 1 :
Real Food Co. has come up with a perfect vegan cheese substitute. The company is not large enough to advertise on national TV and the local market for this product is not enough to be economical. Through PATRON they come to know of Cary- the innovative Vegan chef who regularly posts healthy recipes, with a fan following of 300K spread all over the continent. They sponsor Cary to produce and publish recipes using their "Vegan Cheese" twice a week for one month and highlight the product and the contact numbers for Real Food Co with a 20% discount for the orders placed by using PAT tokens. After the first week orders started to trickle in. By the end of the month Real Food Co. had more than 2000 orders, while Cary's fans increased by thousands and hundreds of fans were thankful of the discounts they got.
USE CASE 2 :
A popular beer manufacturer has introduced a new beverage with a very low sugar and alcohol content targeted at the young and the health conscious. The Media Manager suggested use of PATRON where they could pick three top influencers writing about healthy beverages. They were able to target the right group of consumers and the influencers got a year long smart contracts for writing about the beverage and highlighting the brand sponsors. One of the influencer set up a feedback bounty with 200 bottles of the new beverage as the prize pool, this collected invaluable consumer reviews for the company.
MY TAKE: Just when the biggies of social media were flexing their restrictive muscle- they were never any transparent ones to begin with- we have a genuine Japanese company stepping up to the block. PATRON is already gathering members, there is no doubt about it becoming huge in the very near future. The buzz around the demo App is such that Forbes has listed PATRON as one of the top companies to watch out for. Join NOW either to become an influencer or to be able to search for the influencer you would like to follow coz PATRON has the categories and demographic groupings worked out.
RESOURCES:
THE CONTEST: https://steemit.com/crypto/@originalworks/2300-steem-sponsored-writing-contest-patron
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