Have you ever heard about Amazon or Alibaba? Surely yes! These corporations are the biggest evidence for the exploration of e-Commerce in modern life. Nowadays, you can buy everything through a platform that is fulfilled of kinds of products from many famous brands. With only a smartphone or laptop and a credit card, you can have everything you like. This is the development miraculously of e-Commerce.

However, there still be a lot of problem in this field like: transparency, payment methods, product’s quality, trust between seller and buyer…

How can we solve those problems?

I want to introduce one of the good nominate application to answer this question – OMNITUDE

WHAT IS OMNITUDE?

Omnitude is a platform created for serving e-Commerce globally. Omnitude creates its own blockchain solutions and also integrates enterprise systems, supply chains, and e-Commerce platforms. That is the reason why I call it as a purebred ICO with a tight blockchain ecosystem.

A user will be provided a unique identifier account that can help you recognize a reputable seller through his rating stored on blockchain technology. It is the same with all other user information that will be stored on the blockchain network. Every time you make any transaction with the seller, his identity and information will be confirmed and then the transaction will be displayed in the fastest way. Also, Omnitude uses a payment solution based on blockchain technology to reduce the cost of all transactions in the ecosystem.

For many enterprises, Omnitude provides solutions for a lot of problems in e-Commerce, which they could not have done before without the rise of blockchain technology. For the instant, Omnitude help many corporations create a transparent and accountable production and supply chain, significantly reduce e-Commerce fraud, identify a single customer for use on any Omnitude e-Commerce site, integrate enterprise systems such as ERP & WMS, ...

In addition, Omnitude uses smart contracts track the progress of the goods and the payments of every deal. Customers can use their smartphone to track the full schedule of what they have ordered if they wish. Vendors can also track the progress and pay for those who form part of the supply chain in the order they move along.

DEVELOPMENT TEAM

Omnitude is a blockchain project created from an existing Enterprise Ecommerce agency. They have spent the biggest part of the past 10 years addressing one of the key issues that Omnitude will tackle: integration and recombination of systems.

The development team consists of 9 main members, including 3 programmers. Featured members of the group include:
Chris Painter, Founder & CEO has 9 years of experience in the field of e-Commerce, as CEO of Pixel by Pixel, a company specializing in online design and marketing.

Robert Belgrave, a co-founder of the project, has nine years of experience in the hosting industry, currently serving as executive director of hosting wire hive, a former consultant for the Dadi project.

Programmers: This group has three members, Benjamin Van Every, blockchain master's degree in physics at Oxford, James Worthington, the expert on the Hyperledger analytical director at Edgewater Ranzal for three years, Solution engineer at Turner Broadcasting System for 8 years.

In addition, the consultant team consists of 8 members from various fields such as legal, security, blockchain ... In general, the development team consists of experts from various fields suitable for the project, but not too strong.

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EVALUATION

Strength

Strengths of the project

Everyone can realize the high speed of e-Commerce’s development. It is widens more and more and cannot stop in the near future. You can buy everything without going out and pay for them easily through a master card. So that, it is the great idea that Omnitude attacks to this market.

The Omnitude’s business idea is adaptable to the globalization. By blockchain technology, Omnitude tends to solve a lot of problems of e-Commerce by providing the transparent information, a tight system and the effective payment. That makes people believe in their deals although of the far distance.

At present, this project has a good hype under site inspections which has about 1000 visitors per day, current telegram has 16,900 people, 11,000 followers on Twitter. This proves Omnitude is expected as the best solution for e-Commerce and it is recognized by a lot of users.

Weaknesses and challenges

As I mentioned above, Amazon and Alibaba are the best platforms for retailing and e-Commerce at present. So that, if Omnitude wants to become the leader in this market, it has to compete to many big components. Omnitude needs to be different, more effective, more unique, and more adoptable because the great corporations will also improve their system to raise their competitive.

Omnitude is developed based on Omni Layers platform that has been obsolete. If Omnitude team does not have any solution for improvement this platform, it will be impossible for competing to other components.

Look through the development team, we can realize that Omnitude does not have a lot of technical developers. In this market, Omnitude is playing the third party role that strongly based on technical, so that, developers are the key person but no one in Omnitude team.

In addition, Omnitude’s CEOs do not have the background in e-Commerce and retailing. They can be very smart on blockchain, marketing, technology and not retailing. That is the biggest hole which cannot lead Omnitude to be the top of the market.

CONCLUSION

In summary, Omnitude has a good idea that provides solutions for e-Commerce’s problems in the globalization. Its business idea is carried out in the right way and its development speed is high.

On other hands, the Omnitude team is not so strong and they have many projects to take care. They are lacked of developers who run the platform smoothly and make sure this platform to be improved for users’ demands. Besides, Omni Layer is also obsolete for a new platform to perform.

In my opinion, Omnitude is not very good for investing. However, if it is improved in the near future, maybe this decision will be changed. You should balance a lot of factors for your best choice.