Hi friends!
Since my childhood I liked to write articles). I linked my life with "Advertising and PR." When I reviewed the documents on a laptop, I mentioned one interesting article. On the second year of the university, our teachers organized a trip to the "Holy Assumption Pochayiv Lavra". After the trip, the lecturer of the Copywriting course entrusted me with writing an article in a newspaper at the University.
Students are the most beautiful period in human life. And the sin of not using this wonderful time with the greatest pleasure! Any journey gives a lot of positive impressions, feelings, memories and gives a person some life experience. With such wisdom, the Holy Assumption Pochayiv Lavra shared with us - which gave impetus to students to draw a parallel between the confessional adverts of the Middle Ages era (in Western Europe) and the current period in Ukraine.
That's how the students of our school were eagerly awaiting a cognitive trip to the Pochaev Lavra. Such a trip from our university was important not only for the educational character, but also for the educational, propaganda and career guidance functions. After all, it is a kind of concluding lesson on the topic "Parallel confessional advertising of the Middle Ages in Western Europe and the current period in Ukraine", the subject "History of Advertising and PR".
Our trip took place on Tuesday, November 1. In the laurel, a very interesting excursion was made for us by the seminarist Ivan. The reviews began with an acquaintance with the history of the foundation of the Pochayiv Lavra, which dates back to the thirteenth century. In the documents the monastery is mentioned from the sixteenth century, when the Ukrainian gentry Anna Goyskaya gave him large lands and in 1579 he built a new stone church.
Walking along the cathedral, as if you are in a kind of palace, where numerous transitions, loggias, balconies are combined.
The next step of our cognitive journey was to visit the Cathedral of the Assumption, where we became acquainted with the peculiarities of its structure: the graceful cross-shaped form of the temple; the richness of colors, lines and shapes, faces and tiers, he has a great deal of space in his space. We also applied to the miraculous icon of the Pochayiv Mother of God (written in Byzantine style on a small white board) and to the stone followed by the right foot of the Mother of God. In addition to these shrines, we stumbled upon the iconostasis of the Cave Temple and visited the Church of the Grace of the Blessed Virgin Mary.
That was our journey. During this day, we became one big and friendly family. On the way home, we intensively shared the strangers who were taken during the whole trip, and we were convinced that the elements of advertising belong to the confessional sector of the societies of the countries of that period, present at the XXI century, and at the highest level.
I hope u enjoyed my post :))
