Have you ever wondered why no matter how good you are on something you still tend to be invisible as if you don't even exist, that even though you are more skillful than the other guy, he's still making it and your not, the answer is very simple, you hide yourself and what you are good at while he's not and people support what they see rather than what they don't .
You need to sell yourself to them, what I mean by that is you need to show them the value that you are bringing to them and the benefits, profits they will get if they work with you or invest in what you are doing or want to do. The power of visibility, the power of being seen is more potent than we can imagine, now let's say for example you went to the market to get something and as you walk pass some store's something suddenly caught your attention outside and you decided to stop immediately because of what you saw, it might be a beautiful and breathtaking outfit that was displayed outside on a mannequin or it might be some pair of shoes that was displayed on a show glass but either way you never planned to buy any of it but something just pulled you in, compelling you to ask and you ended up buying it after all. That is the power of being seen and being visible
Because imagine that if the shop owners decided to keep everything inside the store or warehouse hidden with no display, with nothing to attract attention, you would have just walked and pass without knowing what they are selling or what they have to offer to you and that's exactly what most of us are doing with our talents and skills, we don't show our skills and what we are capable of doing and as a result we seem invincible to the outside world .
Display your skills for others to see and appreciate what you are doing and by doing so you are creating more opportunities for yourself because even if you don't advertise yourself or your skill for others using your mouth, your work will speak for itself allowing others to see the value in what you are doing.
Show your work, display your skills, show your process and put in effort because your clients and investors might not necessarily come physically or offline alone but also through the online space.
Just like the smart store owners who bring their best goods outside, you need to show up and be visible.
